in
2001.
The Anti-Aging Clinic centers its
strategy on the premise that the company resonates with the consumer because
it offers holistic products and safe comprehensive natural programs for the
preservation of disease and enhancement of health all around, age intervention, and beauty. We
empower our clientele to "Age Younger" by teaching them to perform daily
"housekeeping" on their body, thus building a stronger immune system.
Without good health, you cannot achieve true beauty.
The roots of the
business go way back before I met my wife Stephanie, health has always been
my passion. Health and appearance was also important to Stephanie and two
years after meeting in GYM, we married. Three years after I had opened the
doors of the clinic, Stephanie made the decision to join me.
However, she was more than the material girl living in the
material world. She had been part of the medical industry and when she
joined me, it was the opposite of the wellness industry but she believed
that ultimately taking care of oneself naturally from within through proper
nutrition and exercise is essential to health and beauty.
Stephanie has always taken great care in her appearance and
delighted herself in health and beauty
facts and tips; so in 2004 when she decided to team up with me to help build
our Anti-Aging Clinic concept and bring it to the world it was a positive
step for her.
Stephanie’s hobby turned into a passion with the clinic,
Stephanie took a bold step leaving the security of her job, selling medical
equipment to begin selling a lifestyle change with me, but she found that
she was better off for joining me in the venture.
We leveraged our
personal funds to improve our chances to expand across the US market in
search for an equity partner to accelerate that process.
What were you doing before this,
and is this your first business?
I was a general contractor and I
had been in business for myself for more than 25-years. Stephanie was an
international sales executive for major medical manufacturers and had never
been in business for herself up until then and that disserves a metal to
take that first step to independence, trust me, I know.
Who are your main competitors?
How do you compete against them?
Anti Aging physicians, plastic
surgeons, dermatologists and medical spas would are our main competitors.
The Anti-Aging Clinic outshines
these industry participants because we hold an un-fair advantage because of
our ongoing research and development that provides the most comprehensive
and unique holistic program for wellness and age intervention in the world.
This is perhaps the main way the company distinguishes itself from
competition in our industry. We aim to differentiate ourselves in this
market by delivering more knowledge, results, and value to our target
customers in an instilled patentable teamwork approach absent from any
competition.
How has your experience in
running the business been different from what you expected?
My vision and passion was always
to empower people to transform their health and "Age Younger." We have
succeeded in achieving this goal with the added passion from Stephanie and
now we are looking to expand our clinics.
Is there anything you wish you
had done differently?
We should have begun an internet
marketing campaign to bring more awareness to others outside of the South
Florida area, earlier.
What have you done that has been
very effective in helping to grow the business?
This is a word of mouth business.
Our dedication to our clientele has been the most effective tool in growing
the business.
What advice would you give to
somebody else who wanted to start a similar business?
Make sure that you are an expert
in the field. Instill trust in your clients. Do not become a "me to" clinic.
That's great advice for starting
an anti-aging clinic or any business for that matter. David, thanks so much
for sharing your entrepreneurial experience with us, and good luck in
growing your business.
